Course Description
At this seminar, you’ll take the next step toward becoming a strategic marketing guru. You’ll discover cutting-edge strategic marketing models—and their real-world applications. And you’ll get the strategic marketing knowledge and tools you need to increase the spending rate of current customers and cost-effectively acquire new ones…integrate your strategic marketing mix elements with corporate goals…and maximize the benefits of e-commerce technology.
How You Will Benefit- Understand the strategic value of sales vs. the strategic value of marketing
- Learn the stages of the customer buying process—and generate incremental value at each stage
- Use the growth audit gap model to select the most effective options for strategic marketing programs
- Efficiently target your strategic marketing campaigns to core buying influences
- Successfully develop and manage new product and service launches to increase overall market share
Online Accreditation
18 CAE, 1.8 CEU, 21 CPE, 18 SMPS
What you will learn
- Strategic growth perspectives: the SMART growth segmentation
- Strategic marketing for distinct psychographic groups
- Moving beyond pricing as an objective…to pricing as a strategy
- The role of strategic marketing in CRM: understanding the lifetime value of a customer
- Changing the buying structure through the Internet
- Promotion and communication as an integrated process
- The seven stages of new product/service development
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Request On-Site TrainingUpcoming Dates
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Location: , Virtual Live
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Date & Time: Apr 23, 2025 09:00 AM ET
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Location: , Virtual Live
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Date & Time: Jun 09, 2025 10:00 AM ET
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Location: , Virtual Live
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Date & Time: Aug 04, 2025 09:00 AM ET
Course Dates
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Cancelation Policy
If you cannot attend an event, you may send someone else in your place. If that isn’t an option for you, cancellations received up to five working days before the event are refundable, minus a registration service charge ($10 for one-day events; $25 for multiple-day events). After that, cancellations are subject to the entire seminar fee, which you may apply toward a future seminar. Please note that if you don’t cancel and don’t attend, you are still responsible for payment.
